Fashion 69 | ATHLEISURE: actual vogue craze or buzzword? | Justine Leconte
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ATHLEISURE: actual vogue craze or buzzword? | Justine Leconte

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ATHLEISURE: actual vogue craze or buzzword? | Justine Leconte



In this video clip, I deal with the pursuing inquiries:
– How does ath-leisure use (athletic and casual) appear like?
– Wherever is it coming from?
(with a bit of vogue history and shots from the Sports – NOT Sports exhibition at the Kunst & Gewerbe Museum in Hamburg. Germany. Thanks for allowing me to just take shots!)
– Athleisure: actual craze or fad?

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The exhibition in Hamburg’s Kunst & Gewerbe Museum operates until the twentieth of August. Go to if you get a probability!

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45 Comments
  • Laxmi Punjabi
    Posted at 17:27h, 26 February

    comfort is more important than style! so totally agree! 🙂

  • Ana não faria
    Posted at 17:27h, 26 February

    I work in the morning editing videos, thankfully inside an arts institute with a fashion course. The new norm is 'everyday pijamas', something light, over-sized and monochromatic, the epitome of casual if you will.

  • Lu Rezart
    Posted at 17:27h, 26 February

    Yes! So glad that you believe athleisure is likely to be here forever. But it's still hard to find presentable (not sloppy/frumpy) pieces at reasonable prices. I was so lucky to find a pair of Givenchy tuxedo pants with athletic style (double silk) trim on final clearance.

  • Zainab Malik
    Posted at 17:27h, 26 February

    Great video. I have nothing against Athliesure. But most people just put outfits together horribly. It turns into a constant post workout or homeless looking thing.
    Since it's moved past the "FAD" phase and designers have realized there is a huge market for it we see better looking pieces and good shows. I think fashion is a continuum. With mass needs influencing designers and designers dictating the new sought after look.
    Hopefully we see more so that people can be shaken out of the unflattering gym wear to a more stylish aesthetic

  • Anni-Frid Deaneil Emock
    Posted at 17:27h, 26 February

    this is very helpful. now I am at,peace,wearing my leggings anywhere I go whatever activity I need to do.

  • Trisha H
    Posted at 17:27h, 26 February

    I love this trend lol so comfy… hope it doesn't go anywhere ? (from the USA and I feel like we've been doing this for many years ?)

  • Joana V
    Posted at 17:27h, 26 February

    You make me wanna visit Berlin again. So beautiful 🙂 Hopefully one day in the near future… Subscribed 😀

  • Titania Evil
    Posted at 17:27h, 26 February

    Girl conditioning the hair is the key… ?

  • fraupurzel
    Posted at 17:27h, 26 February

    I like your Hair today.

  • Maria Alexandraki
    Posted at 17:27h, 26 February

    i really love your smooth voice and everything you're saying !!! Very usefull videos !!! You are so sweet and always calm !!! Hugs and kisses from Thessaloniki Greece !!!

  • Divya Samal
    Posted at 17:27h, 26 February

    hie! can u discuss about how WGSN helps designer in creating collection and how thing work!

  • nataly Nicholls
    Posted at 17:27h, 26 February

    nice Justine! greetings from Venezuela 😉 see your vídeos every week

  • Catmor3
    Posted at 17:27h, 26 February

    Great video as usual, very informative! I love this trend of wearing sporty clothes on the street, I wasn't familiar with the term "Athleisure" until now. They are so easy to wear, comfortable but I don't like looking like I am always going to the gym.
    I would like sport clothes that don't look like gym attire.

  • Kanika Mahajan
    Posted at 17:27h, 26 February

    I never knew the way I am dressing up from last 1 year is athleisure. but being a plus size I had never loved any other way of dressing up more than my legging and hoody. thanks for letting me know that it's a global trend as it's gearing up in India.

  • roksene
    Posted at 17:27h, 26 February

    Athleisure, I have notice in UTAH State is #1 here,university of U girls are wearing it all the time.
    Mom's getting out of their SUV are wearing Yoga lady ,tailor seams ( athletic fabric) jackets,and Lois Vitons handbags are cumming to the gym.I give 5 years till it will evolve to something else.i get board from skinny jeans and wear skirts for a change.
    Personally, I just come back from eastern Europe where women do love to dress up, they look for sex-peel and still wear a lot of black , real leather ,wool and blink blink tacky ,made in Turkey acrylic modal 'fashion"clothes.
    I enjoy changing from gym clothes(after work out) to my outfits,my way to express my mood and be different from the rest of the convenient , consumer people/no judge here:).
    I love the real lifetime pisses,classic tailor look with wast line, natural fiber material.I try to add them in my closed or make it by myself.

  • Luineile
    Posted at 17:27h, 26 February

    Great video! Gave much topics to think about. Personally I don't really understand this particular style. I can accept sporty clothing when it's transformed into more casual wear and let me put it out there I WORSHIP skinny jeans and hoodies, but wearing yoga pants and gym-wear outside looks sloppy to me, as if people forget when and where what to wear. It's ok if one part of the outfit is 100% sporty but it's combined with clothes that look harmonious with it or when traditional sportswear is optimized to be worn as an everyday look, but it's unfortunately not always like that. Example, very sporty gym pants with classic heels. It just doesn't combine, the styles contradict each other ad not in a good way! Same for evening dresses with jogging shoes. May be it's just my taste, but thing like that look totally unflattering to me.

    Sorry for the long post ^^

  • Amalia Vet
    Posted at 17:27h, 26 February

    As always, a good theme in your video! Yoga pants or a nice rep?..?. (at 4:26) today, look amazing. I can't hear the word, can you help me? Thank you

  • lestrange
    Posted at 17:27h, 26 February

    I think a lot of the shift also has to do with changes in how clothes are made. With woven, non-stretch fabrics, the clothes have to be tailored to fit the body, which is more labor. Woven clothes came in many different numbered sizes and in the past, were even tailor made for individuals. (such as men's suits)
    The move to wearing knits and stretchy fabrics lends itself more to wider size ranges (S-M-L instead of numbered sizes), and manufacturing 3 sizes is much more economical than manufacturing 7 sizes (2-4-6-8-10-12-14). Instead of clothes needing high skilled tailoring to fit bodies, the stretchy fabric does all the work to fit different body shapes, so a garment can also be cut with fewer pieces. There is less need for darts and yokes, etc.
    Stretchy and loose-fit casual clothes can be made much more cheaply, and so much of the clothing industry is moving towards what is the cheapest.

  • Elona Mehmeti
    Posted at 17:27h, 26 February

    You have very well organized videos, and what you say is so clear … you sound so German 🙂 Very nice information for people like me that want to hear something interesting and fresh. I love you video on fast fashion, so informative! Good Luck from Albania 🙂

  • ZoraHurston
    Posted at 17:27h, 26 February

    No Sunday would be complete without your video, Justine. They are always well-researched, informative and entertaining. Thank you! 🙂
    No strong feelings on athleisure here. It's not something I wear but I appreciate people who can pull it off. I've noticed in my area it's mostly women who wear it in a way which is coordinated, put together and does not seem ridiculous. I sometimes see men in jogging pants worn with dress shoes, suit jacket and a leather briefcase – and it always makes me wonder where on earth this type of outfit can be deemed appropriate and/or not make you look bizarre.

  • Susan Schafer
    Posted at 17:27h, 26 February

    I really enjoyed this video. I love learning about fashion – and about the history of various aspects of fashion. Another reason I always love your videos is because they give us food for thought. I feel my brain getting a little rusty sometimes when I watch videos — but when I watch one of yours , Justine , I feel my mind come alive more. As far as athliesure clothing , I think I'm ready to give it a try. I've always been active and I've always dressed casually – so this will be perfect. Thanks for the vid, xx Sue

  • Sanna T
    Posted at 17:27h, 26 February

    Hi from Stockholm! I think every decade (at least since the 80´s) had its "athleisure-period" even if we might not have had a name for it at the time. I'm all for comfortable clothing but also think it can look a bit sloppy depending on what context they're worn. And jogging pants with heels? Meh… 😉

  • Lorelei Tarlea
    Posted at 17:27h, 26 February

    Hello, great video! It is a trend which I hope to ditch soon, because the idea of spending the evening in the same all-day-long sweat-pants … Bleahhhh!
    Where is Doris Day, or Marilyn Monroe where we need them most? I mean, some people wear DIY socks for boots, and I am sure they are comfy too. Let's not begin to talk about the plastic transparent boots….. I would say, I'd better get a bag and change for Yoga, so the rest of the day I fell good in my elegant outfit.

  • Revelation Edu-ma-cation
    Posted at 17:27h, 26 February

    Love your makeup. Very fresh.

  • April D.
    Posted at 17:27h, 26 February

    Very informative. Fad, trend, or whatever it's not a look I like. Some people elevate it, but most just look sloppy and wear it in inappropriate contexts.

  • Jaime
    Posted at 17:27h, 26 February

    I love your cultural historical perspective. I too think athleisure is here to stay. I see it as an evolution of performance wear which for the longest time has been dominated by jeans which are not the most comfortable for women given the vast number of women's shapes and sizes.

  • Theresa Du
    Posted at 17:27h, 26 February

    I wonder if the trend is prevalent in Asia, where the ideal shape is forever emphasized by skinniness and not by fitness.

  • maggiemay28166
    Posted at 17:27h, 26 February

    You are fabulous! So enlightening and enjoyable to watch.

  • cynthia prado
    Posted at 17:27h, 26 February

    been doing athleisure for over 4 years. love it. I'm in LA…

  • Dore Love
    Posted at 17:27h, 26 February

    Hello from Arizona! I enjoy watching your videos Justine! While I'm all for being fit / health conscience and wearing comfortable clothing, I don't really care for the Athleisure style. To me, it's lazy, uninspiring, too casual, not creative and unsophisticated. If you're going to the gym, then yes, it's appropriate but for every day wear, no. What you wear projects and image to the world of how you view yourself and how you want to be seen by others. To me, this style says- – I'm too lazy to put some thought into my presentation, I don't value myself (which means you won't value others either) and don't care about anything – – which really isn't respectable. Although I realize this is the '' cool '' trend / fad, but, there's a time and place for everything, and it needs to be kept at the gym where it belongs.

  • oneworld24
    Posted at 17:27h, 26 February

    I need to buy the bullet and go get me a pair of leggings from lululemon.

  • Mehru Sayyam
    Posted at 17:27h, 26 February

    Justin thanks a lot for such a informative video,stay blessed love from Pakistan

  • deedee lebowski
    Posted at 17:27h, 26 February

    another great video, athletic wear is very prevalent here in western Canada. In Vancouver its always been what people wear. One point I wanted to mention was that my athletic clothing is way more cost effective than my expensive sweaters and pants. My high end sweaters after just a few months of wear already start to pill not the case with my work out clothing.

  • Justine Brandt
    Posted at 17:27h, 26 February

    love your videos

  • Tisiphone2
    Posted at 17:27h, 26 February

    In NYC – certainly athleisure is part of everyone's life, you just have to remind people that for certain jobs, it's not appropriate. I don't think this trend will go away but I would like to see people stop wearing their pajamas at Starbucks and the supermarket, etc. This is sleepwear and belongs at home.

  • Rapunzel Flynn
    Posted at 17:27h, 26 February

    love this video its awsum , i love Sunday also because i see you JUSTINE very Sunday

  • Marilyn
    Posted at 17:27h, 26 February

    Athleisure has been around in urban areas for decades. Think of LL Cool J and Adidas. I personally think what we wear matters. I have been put out off by "elevated pj". People are starting to believe that you can elevate anything by throwing on a pair of heels. I am rolling my eyes at this way of dressing, when it is done in a inappropriate manner. It is annoying to see people wearing athleisure in restaurants, and museums. By blurring these lines people forget that there is a time and place for everything. People will forget this is not appropriate wear athleisure in a courtroom, for a job interview, to go out on a first date etc. Don't get me started on some employees wearing rhinestones flip flops on casual Friday in a business casual office setting.

  • Auddyt Faz
    Posted at 17:27h, 26 February

    I currently live in New Zealand and I regularly see people wearing athleisure when out and about. Its popularity is growing as more and more people want to live healthier lifestyles by being more active. (New Zealand has high rates of obesity) I think this is great because the clothes are quite appealing and serve their purpose well . It is definitely becoming the new skinny jeans

  • Wusel S.
    Posted at 17:27h, 26 February

    Finally, what I wear since I was 16 has a name…

  • michelle pessanha
    Posted at 17:27h, 26 February

    The content of your videos is so good!

  • kani niaz
    Posted at 17:27h, 26 February

    Ever since i purchased my first leggings years ago i stopped wearing jeans.

  • Sayani's vlog
    Posted at 17:27h, 26 February

    Haha on the first it was funny but nice vide☺☺

  • Beauty for the Rest of Us
    Posted at 17:27h, 26 February

    I completely agree…I just don't see comfortable clothes going away anytime soon. I do think that it will be explored more fully by incorporating "elevated " pajama style designs and other comfort based clothes.

  • jenny zapanta
    Posted at 17:27h, 26 February

    I love your videos Justine, more power to you!

  • kahini's diy and fashion corner
    Posted at 17:27h, 26 February

    good video and on the first??

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